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A study of extended p’s (people, process and physical evidence) of marketing mix in wildlife tourism with special reference to kanha national park

Author: 
Govind Soni
Abstract: 

India has been the country which renowned for many things and wildlife tourism is one of the areas where India can be proud of. Wildlife tourism is more than travel to enjoy and appreciate wildlife. It is acknowledged that the wildlife tourism have the potential to generate high level of demand from the domestic and international market. Keeping this in view Indian government has undertaken many initiatives to develop and cater awesome services related to wildlife tourism to satisfy domestic and international customers. Satisfying customer is one of the big challenges and to face the challenge it is very vital to understand the influencing factor of customer satisfaction. In this paper we would try to focus on such factor that influences customer satisfaction in the field of wildlife tourism.

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