Today retail marketers focus on engaging the customers by offering them value and a customer experience which is innovative and customized. Consumers today are becoming digitally conscious and marketers are leveraging this opportunity to position their brands in a clutter breaking manner and gain competitive edge. Retail Marketing is the systematic approach of selling goods / services that satisfy specific needs of customers, adopted by every business and not for-profit agency and group with a message. A highly competitive environment, knowledgeable consumers and fast pace of technology are keeping business enterprises on their toes. This paper focuses on the emerging trends and issues related to the retail marketing.
