A STUDY ON THE ACTIVATION OF A STRATEGIC TV PROGRAM CONTENTS FESTIVAL TRADING FOR IMPROVING THE COMPETITIVENESS OF GLOBALIZATION

Author: 
Jin-Sik PARK
Abstract: 

This study was brought forward to improve the competitiveness of Globalization of a strategic TV program in domestic contents. Especially, the research analyzes a countries cord of contents trade character about national TV contents market and festival in the world. A method on the activation of a strategic TV program trading for improving the competitiveness of Globalization have to make strenuous efforts to upgrade the strategic of trade market festivals through a four elements. First, structure positioning for domestic trade market, second, understanding global trade business, third, prepared various option packages, lastly, a supporting and business connections of government with government-sponsored enterprise. This study will be the cornerstone of improve the competitiveness of Globalization of a strategic TV program in domestic contents.

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